ATEEZ Unveils Addictive ‘WORK’ MV Teaser! Video Sparks Curiosity
ATEEZ has heightened fans’ anticipation with the release of the first music video teaser for their title track ‘WORK’ from their 10th mini-album ‘GOLDEN HOUR: Part.1.’ The teaser video, released today (28th) on the group’s official YouTube channel, has generated significant buzz.
The teaser video begins with Jongho’s face and hands emerging from the ground, instantly grabbing attention. As Jongho starts playing an instrument, an addictive melody fills the air, and the teaser concludes with scenes of the members nodding their heads to the rhythm, heightening curiosity for the full music video.
Unique Promotions Build Pre-Release Hype
The upcoming album ‘GOLDEN HOUR: Part.1’ features the title track ‘WORK’ along with five other songs: ‘Golden Hour,’ ‘Blind,’ ‘Empty Box,’ ‘Shaboom,’ and ‘Siren.’ ATEEZ previously released a recording session video for ‘WORK,’ showcasing the catchy beat and repetitive lyrics “Gotta WORK,” which increased fans’ excitement.
In preparation for their comeback, ATEEZ engaged with fans through various unique promotions, including the ‘Golden Egg Gacha’ and the ‘Gotta Truck,’ offering special experiences both online and offline. These innovative events have successfully amplified interest in the new album.
Live Broadcast to Celebrate New Release
Returning after approximately six months, ATEEZ has been heating up the comeback atmosphere with diverse teaser content. A day before the album release, on the 30th at 6:30 PM, they will hold a live broadcast on their official YouTube and TikTok channels to celebrate the new release.
ATEEZ’s 10th mini-album ‘GOLDEN HOUR: Part.1’ is set to be released on the 31st at 1 PM. Fans are eagerly anticipating the fresh charm this new release will bring.
