IVE captivates global fans with cinematic ‘Accendio’ music video
Girl group IVE is captivating global fans with its unique charm and cinematic imagination. On 15 May, IVE released the music video for “Accendio”, the double title track of their second EP album “IVE SWITCH”, on their official YouTube channel.
The music video for “Accendio” is full of cinematic imaginative scenes. The video begins with the members waving to a frightened Autumn in a swimming pool. As they dive in, Autumn holds a mysterious wand, and time and space shift.
The members transform into their two selves – the fairy IVE and the blackened IVE – and battle for the wand. This dynamic leaves a powerful impression on the viewer, and the film ends with a girl walking on the beach who discovers the wand. IVE gains self-assurance and enlightenment through this experience.
‘Accendio’: A song about the deadly emotion of love
‘Accendio’ is a song about the fatal emotions of a woman facing love and features a unique bass sound. The song was created through collaboration with various composers, and the synergy between the members’ unique vocals is explosive.
IVE’s new album features the dynamic duo of Gaeko, lyricist Seo Ji-eum, and Seo Jung-ah, who contributed to the song’s completeness. Their lyrics captured the emotions of the members and added to the charm of the song. The music video was directed by Yoo Kwang-gyun, marking his second collaboration with IVE. He previously directed the music video for “Either Way,” which showcased a unique visual aesthetic.
The music video for “Accendio” received a lot of attention upon its release. As of 5pm on 16 May, it was the number one trending video on YouTube and ranked among the top three trending songs. This is a testament to IVE’s global popularity.
Through this album activity, IVE will be appearing on various music broadcasts, starting with Mnet’s “M Countdown,” to showcase their “Accendio” stage. Their unique charm and deadly performances are highly anticipated by fans.
With ‘Accendio’, IVE is capturing the hearts of global fans with its anti-war charm and unique music style. The album is expected to further solidify IVE’s position as a global artist, as the collaboration with top-notch writers, the unique visuals of director Yoo Kwang-gyun, and the unique vocals of the members have created an explosive synergy. We look forward to IVE’s future music broadcasting activities.
