IVE to Release Exciting New Collaboration with Pepsi
The popular K-pop group IVE is set to release a new collaboration track with Pepsi, adding to the excitement of the summer music scene.
On the 16th, at 7 PM, Pepsi and Starship Entertainment announced the ‘2024 Pepsi Campaign’ partnership with IVE through their official social media channels, unveiling a ‘coming soon’ image.
The released image immediately caught the eye with its vivid blue and vibrant lime gradient background, symbolizing Pepsi. A large circle dominates the unique design, creating an eye-catching effect.
Adding to the anticipation, IVE’s logo and the release date and time, ‘2024.06.28’ and ‘6PM’, were also displayed, heightening the excitement of global fans eagerly awaiting this new collaboration between Pepsi and IVE.
IVE has previously collaborated with Pepsi in various capacities: member An Yujin in 2021, members Jang Wonyoung and Leeseo in 2022, and the full six-member group last year. Notably, their ‘2023 Pepsi Campaign’ collaboration song ‘I WANT’ became a summer hit, topping various music charts and receiving immense love for its refreshing vibe.
This year, IVE is teaming up with Pepsi once again as a complete group, promising an upgraded charm to convey the exhilarating freshness of the product. Fans are eager to see what new and unique appeal IVE will bring with their upcoming track, following the success of ‘I WANT’.
IVE’s new song for the ‘2024 Pepsi Campaign’ is set to be released on June 28th at 6 PM on various music platforms, with more details to be revealed soon.
